We absolutely love this story. Square readers have transformed the cash register experience in the early-adopting Bay Area, eliding the purchase of expensive cash register systems for many small businesses. Now there's a way to add AIDS awareness to your Square reader while donating to (RED).
Purchasing this special red reader is a donation in itself. Plus, the reader makes donation fast and easy for customers, from their emailed receipts. Easy-to-dislike Square CEO Jack Dorsey has really done something right here.