Latest News - content marketing

Source: Justin Beiber to Drake, Designing Content that Works and Reworks
Drake, Justin Beiber, Content Marketing, Online Marketing, Social Media, Viral videos, Ny times
If you don’t know the words to Rick Ross’s ubiquitous 2009, “Everyday I’m Hustlin’”, you are either too young, too old, or you're deaf. In either case, you should know those words, because that’s exactly what your marketing program should be doing for you right now. And here, we might take a page out of a rapper’s playbook. “Everyday I...
We've been talking about the concerns raised by the business owners who attended T324 owner David Daniels' Learning Lunch at the Berkeley Chamber of Commerce. One topic that we've touched on only lightly was social and content marketing. Several business owners said they knew they should set their sites up with blogs, Facebook, LinkedIn and Pinterest, but weren't actually sure why. To the kind...
At David's recent What I Wish I'd Known Before I Built My Website talk, it was clear that business owners are concerned about making their sites SEO friendly. Even if they weren't sure what SEO is, the Berkeley Chamber of Commerce members at the lunch were worried about it and how the ranking of their site affects their business. We talked previously about how important it is to...
  Recently we've discussed the shift in site traffic referrals from primarily SEO-driven to more socially-shared content marketing. Since T324 is a business that has done incredibly successful SEO campaigns for a lot of customers, this shift actually means we need to review our own products and services. What we have been doing simply isn't working as well as it used to, because the link...
Wired says Google+ is "growing at Facebook speed". It's a great headline, but what does it mean for businesses? Should you market your business on Google+? Or more precisely, can you afford to keep ignoring Google+? Should you stop pouring all that energy into Facebook Pages that Facebook won't let most of your fans see, even with the new Page-based News Feed? Is the Google+ approach to...
Here's a quote from an excellent Mashable article on content marketing versus SEO: Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans...