Posted: August 5, 2013 | Filed Under: Tech Tips
Brands are becoming publishers.
Let's say it again: brands are becoming publishers. Is this good? No. It's stupid. If you're in the sneaker selling business, and you are forced by your marketing strategists to become a content publisher, are you going to have the experience equity in publishing you have in sneaker production? Hell no.
You are no more qualified to be a publisher than a...