One in five Americans who access the web rarely or never use a desktop browser to do it.
My job is to stay up to date on marketing technology, and I was flat-out stunned by these stats. One in five people use phones or tablets instead of computers. This is the Mobile Only customer, and businesses need to recognize them.
If your site is lame on mobile, 17% of 88% of adult Americans will...
Posted: June 12, 2013 | Filed Under:
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What does this mean? It means Google is rolling out new algorithms that change rank for (and that means penalize or downrank) sites that aren't optimized for mobile.
If your site isn't mobile-friendly, you need to get it ready for smartphone users as soon as possible, to avoid losing hard-won web capitol. (And, of course, to access the millions of smartphone users you want to do...