Latest News - Tech Tips

T324 is excited to present a guest blog post from Cory Levenberg, CEO of managed IT services firm 42, Inc. 42, Inc. is conveniently located in downtown Berkeley! Microsoft has been telling us for years that they’re going to end support for Windows XP, their flagship operating system that was first released in 2001.  And it’s finally happening, although many IT professionals are...
In our previous article on SEO for small to medium businesses, we raised the topic of finding the best search terms for your company. The single most important factor in findability may be having your primary search term in your web address, as we've discussed; however, you can also make sure your site has a good ratio of the terms your clients are looking for.   How do I figure what the...
We're hearing from our clients that they want their site to deliver their service better, more scalably, and at lower cost or higher profit. This increased functionality can be delivered with third-party systems (such as ZenDesk for customer support or Basecamp for project management). Third party apps or systems means you can add specialized technology to your site, enriching your business...
A new feature in LinkedIn means companies can create Showcase Pages for products or services. Despite LinkedIn's "stodgy" image, we believe it has genuine traction for B2B marketing and a company commitment to generating user value.  
T324 owner David Daniels recently gave a talk on SEO at the Berkeley Chamber of Commerce. One of the big issues raised by small to medium business owners was the question of search engine optimization versus advertising: where do I spend my money? In the old world, you would take out ads, and your spend on ads would scale to the amount of budget you had. Today, you take your ad budget and pay...
Recently T324's David Daniels gave a presentation on SEO to local businesses. He started out with some true or false questions. Doing social media for my business will help my search ranking - true or false? Absolutely true, and at least for right now, truer all the time. Google and other search engines increasingly value "social proof" - what people say about you online and who...
The chart below, made by Statista from Shareaholic research, shows Facebook is king of the traffic referrals among Shareaholic's user base.   Pinterest comes in second, way out in front of much older Twitter. We think Pinterest is just getting started as a commercial traffic driver, so this doesn't surprise us.   The Shareaholic article covers the rest of the pack too-...
When Pinterest was valued at 2.5 billion in February, there was a lot of uproar on tech sites, and there were those who said it was a ridiculous valuation. We weren't among them- it's our contention that Pinterest is pure, golden genius for sellin stuff. On September 19, Pinterest announced its first serious monetization strategy, Promoted Pins. On October 9th, they began testing. Oddly...